I know it's ugly, but that's what you are dealing with!

I know it's ugly, but that's what you are dealing with!

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Wednesday, October 3, 2007

What is Design?

Consumer satisfaction and product success depends on creating a customer environment that meets what they want in every way. That means integrated design in marketing, PR, brand, product, manufacturing, sales, service - all working together.

A customer has to get access, see it, feel it, trust it. The environment you create has to engage the senses and it has to be integrated and pervasive to make it easy for them. That will make them interested enough to buy.

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